Iconpeak, Zatch authors, came to us with a unique recommendation algorithm for indie games. It had already been successfully tested on Windows Phone and they were looking to develop an app for Google Play.
Iconpeak is a high performance mobile advertising platform. Two years ago it was a startup in Makers incubator, today it is a fast-growing company with a team of 30 people and 300 clients who trust them.
UX: The Opening Act
The first step was UX design for two initial iterations of the app:
- The first iteration includes interviewing the user a la Tinder: "Do you like this app? And what about this one?" After gauging the user’s preferences, the algorithm automatically creates a list of apps that are likely to appeal to the user.
- The second iteration then divides the recommendations into different categories to enhance discoverability.
UI: The Balancing Act
In the UI design stage our client wanted to achieve promotional effect together with intuitive user interface.
A recipe for a good promotion includes large images, animations and dark background, of course. Google Material Design, on the contrary, suggests concepts mainly with a light background. We had to balance these two concepts making the UX both simple and engaging, while at the same time enhancing the promotional effect.
The result is in front of you.
All interfaces are designed in accordance with Google Material Design guidelines.
Animation: A Hard Act to Follow
Nowadays it’s relatively easy to emulate a tech product idea. In such circumstances UX and UI are the differentiating factors when it comes to creating a strong relationship with the end-user. Here animations come in handy adding dynamics and life to an interface. They help to create a special feeling, a desire to play with the interface elements, engage users and establish an emotional connection with them.
Passing the microphone to our client
Our cooperation with Iconpeak didn’t stop after the end of Zatch project and grew into long-term business relationships.
Rating on Google Play